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Leah Messenger

Leah is the Content Marketing Manager for Optimizely Content Marketing Platform (CMP) solution. A keeno for writing since well… forever, she’s kept a strong focus in content throughout her marketing career. This has seen her work at a national wedding magazine, digital agencies, quirky start-ups, before landing in tech - and never looking back, of course. With her passion for turning complex (and let’s be real, sometimes a bit boring) topics into educational, engaging and entertaining content, Leah can be found tap-tapping away on her keyboard, digging into data, and ramping up the research.

Leah Messenger

Content posted by Leah

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March 17 | 6 minutes
From robot to real: 4 ways to detect AI-written content in seconds
Where have all the fun, engaging, authentic writing personalities gone? That's right, we're drowning in a sea of AI. Here's how to detect AI-written...
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March 11 | 5 minutes
Will AI agents take over your marketing job? Spoiler alert: Just the sh*tty ones
While we all run around, silently screaming that AI agents are going to steal our jobs, we've got a spoiler alert for you: it will only be the sh*tty...
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March 07 | 3 minutes
AI assistants vs AI agents: WTF is the difference?
While we can all pretend to know everything about AI, in reality, we're all craving some real simple AI definitions. Let's define AI assistants vs AI...
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March 05 | 3 minutes
The bigger your company, the worse your team alignment: How to fix it
Enterprise team alignment... who? When your company grows, things get a lil complicated for marketing. Here's how to improve your enterprise team...
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February 28 | 7 minutes
A manager's guide to giving creative feedback (feat. feedback frameworks)
Ah, the delicate balance between your feedback giving a creative nudge and disrupting things completely. Here's our manager's guide to giving creative...
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February 26 | 9 minutes
Content & Beyond 2025: The 9 key takeaways for content and digital teams
Content & Beyond 2025 was all about bringing more efficiency, excitement, and energy to your daily grinds; creating content you want to roll out of bed...
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February 21 | 7 minutes
Using AI for SEO: Dos and don'ts
When the whole world thinks they're an AI expert, it's hard to know which opinion to trust. Here is the quick-guide to the dos and don'ts of using AI for...
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February 18 | 4 minutes
How to align your content marketing and social media teams
Team alignment is something we *always* talk about, and it's a key part of integrated marketing. Here's how to align your content and social media...
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January 24 | 5 minutes
Get aligned, get results: 10 steps to an integrated marketing strategy
For seamless marketing and soaring results, you need alignment in your team. There's one strategy for that: an integrated marketing strategy. Here's what...
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January 22 | 2 minutes
Content repurposing with AI: How to transform existing content in minutes
Repurposing is efficient for our time and budgets, but content repurposing with AI is EVEN more efficient. Here's how to transform existing content in...
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January 10 | 4 minutes
Integrated marketing quiz: How aligned was your team in 2024?
Looking back on the past year is great for reporting and forecasting, but just how efficient was your marketing team and approach in 2024? Find out with...
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January 08 | 4 minutes
What are the Sunday scaries? 7 ways to make Monday your (almost) favorite day
We've all been there—that feeling of dread that settles in as the weekend draws to a close. It's called the 'Sunday scaries', and here's how to fight...
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January 06 | 6 minutes
Why you need to integrate AI into your content creation workflows
Use AI right, and it won't steal your marketing job. Use it wrong (or not at all) and you'll be replaceable. Here's why you need to integrate AI into...
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January 01 | 6 minutes
15 content marketing metrics your platform must track
Content marketing without performance tracking is like throwing darts in the dark. Here are the content marketing metrics your team needs to keep an eye...
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December 18, 2024 | 4 minutes
11 apps that make marketers' lives easier: The small business edition
The small business edition to marketing apps. Say hello to 11 apps that make marketers' lives easier, including some extra special feature shout-outs.
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December 05, 2024 | 4 minutes
99 problems and content scalability IS one: 9 reasons your content isn't scaling
99 problems and content scalability IS one. But why is your content not scaling? Find out the tactics, processes and factors you might be missing out...
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November 28, 2024 | 5 minutes
12 marketing red flags that could be killing your content strategy
Red flags: they're not just for swiping left on dating apps anymore. Here are the 12 marketing red flags that could be sabotaging your marketing...
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November 26, 2024 | 5 minutes
Content scaling: 8 ways to create better content, (way) faster
Wondering how to scale content creation but not sure where to start? Here's our guide to content scaling, complete with 8 simple tips to get your content...
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November 19, 2024 | 6 minutes
8 steps to convincing your CMO about your new (wild) campaign idea
Us marketers have got to be extra creative to stand out these days. But how do we go from ideation to content creation? First step: Pitching it to your...
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November 18, 2024 | 4 minutes
Smarketing: 6 tips for better sales and marketing alignment
Sales and marketing alignment (or smarketing, as we like to call it) is essential for improving not only your customer experience, but your teams'...