Hype to hero: AI campaign kitsSave HOURS on campaign creation with this Opal feature. Create high-performing, on-brand campaigns in minutes with AI.
februar 21 | 9 minutesAI experimentation: From ideation to results faster (for real)AI experimentation is about generating test ideas, automating variations, and analysis for smarter results. See how AI can optimize your A/B testing strategy.
desember 16, 2024 | 4 minutesWarehouse-native analytics: Future of data-driven experimentationSee how warehouse-native analytics enable organizations to test against true business outcomes, while keeping entire data in-house and maintaining governance.
februar 14 | 5 minutesWant better AI content? Your marketing team needs RAGUnlike standard AI which relies on limited training data, RAG-powered AI pulls from your brand guidelines, product listing details, and customer behavior data.
desember 23, 2024 | 8 minutesScaling experimentation program's metrics in 2025There's a reason some experimentation programs scale while others stagnate. The difference isn't in their tools or talent, it's in the metrics they measure.
september 09, 2024 | 6 minutesThe secret to experimentation success? FailureWhen optimizing, there are no failures— only chances to learn and grow. Discover how to extract insights from every test and build a culture of improvement.
januar 22 | 2 minutesAI content repurposing: Transform existing content in minutesRepurposing is efficient for our time and budgets, but content repurposing with AI is EVEN more efficient. Here's how to transform existing content in minutes.
februar 18 | 4 minutesHow to align your content marketing and social media teamsTeam alignment is something we *always* talk about, and it's a key part of integrated marketing. Here's how to align your content and social media teams.
januar 01 | 6 minutes15 content marketing metrics your platform must trackContent marketing without performance tracking is like throwing darts in the dark. Here are the content marketing metrics your team needs to keep an eye on.
februar 28 | 7 minutesA manager's guide to giving creative feedback (feat. frameworks)Ah, the delicate balance between your feedback giving a creative nudge and disrupting things completely. Here's our manager's guide to giving creative feedback.
januar 24 | 5 minutesGet aligned fast: 10 steps to an integrated marketing strategyFor seamless marketing and soaring results, you need alignment in your team. There's one strategy for that: an integrated marketing strategy. Here's what to do.
januar 10 | 6 minutesThe 7 best content management systems of 2025Explore the top content management systems for 2025. Compare features, plus pros and cons, to find the best CMS platform for digital teams of all sizes.
februar 18 | 15 minutesHow to conduct a website audit (with actionable next steps)Maximize your website’s ROI with this step-by-step guide to running a website audit, helping you improve SEO, content, and overall performance.
november 18, 2024 | 10 minutesHeadless SEO: The complete guideLearn how to optimize your headless website for SEO success. Explore headless SEO best practices to boost your site's search engine visibility and ranking.
september 09, 2024 | 9 minutesHow to create a bada$$ website strategy in 2024This guide walks you through the strategic planning process for your website, including the benefits and best practices, and eight steps to get you started.
desember 16, 2024 | 8 minutesYour detailed guide to enterprise CMSLooking for an enterprise CMS? Here’s your guide to the different options available, and how to choose the best one for your large organization.
